Launch of Sony's Bravia LCD TV range at "The World First" event in Shoreditch, London
As I made my way through the freezing January evening to the secret location of the launch in the heart of Shoreditch. I was filled with anticipation as the Sony BRAVIA Worlds First launch was promising to be a good night.
Sony Bravia LCD TV installation showing Tal Rosner's short film World First - London, Shoreditch uploaded by Craig Grobler
"Guests will be treated to the awe-inspiring unveiling of these TV’s (the World’s thinnest (ZX1), the World’s fastest (Z4500), The World’s first wireless technology/picture frame TV (EX1) and the World’s first OLED technology TV (XEL-1), with the help of a mind-blowing, interactive and unique light installation featuring a one-off short film, while celebrity DJ Henry Holland and ‘Filthy Dukes’ spin the decks."
Music, Technology, the Arts, Film and a Party! All key words close to my core. Does it get any better? The large warehouse was filled with colour, lights, music and people keen to have a good time. There must have been more well know faces in the crowd than regular Joes it was quite phenomenal.
On entering the large warehouse area I immediately noticed 3 colour beams projected across the warehouse
turned out that this was part of artist Paul Cocksedge's specially commissioned installation. The concept created by Paul Cocksedge, titled 'R.G.B' shined a red, a green and a blue light separately from one side of the venue. All three lights meet at a white dot upon which the four new BRAVIA LCD televisions will hang above. The light concept is based on R.G.B lights within televisions.
Above the white dot - hanging from the ceiling was the reason we were here:
The ZX1 - the World’s thinnest TV, seriously no wider than your finger (if your finger is under 9mm wide).
The Z4500 (with Motionflow) - the World’s fastest TV. This cranks out 200Hz and means that the screen refreshes the pixel rate faster than any previous TV ensuring a smoother picture. Although the benefits of this beast were not immediately clear I suspect that watching a Blu -Ray action film of Sky HD sports the difference would be appreciated.
The EX1- the World’s first wireless technology/picture frame. After some discussion I discovered that this meant that hi def images (& sound) could be sent from a “media” box plugged into your source to the TV. No more HDMI cabling :)
The XEL-1 - the World’s first OLED (Organic Light Emitting Diode) technology TV. OLED technology uses materials that emit light on their own and don’t require a backlight. Currently this ultra thin TV (3mm) is only 15 inches big but packs a noticeable higher picture quality (also more eco friendly). Hope the picture quality stays when they rollout the larger screen sizes. OLED is expected to be the next level in the evolution of TVs.
The TVs were showingBafta-winning film-maker Tal Rosner's short film “World First”, featuring historical moments captured on television including footage of the first man in space and the first Miss Universe contest.
Tal Rosner's World First from Craig Grobler on Vimeo.
The evening was set to the ambient soundtrack that Giles Deacon & Henry Holland were outputting from decks for most of the night. Their play list seamlessly transitioning from cutting edge remixes through to experimental trance.
On the Edge of Blade Runner + Panel Discussion
On the Edge of Blade Runner + Panel Discussion
Ridley Scott's 1982 classic defined the neo-noir genre, 
and this recently released Final Cut remains a visually stunning and highly influential film. Harrison Ford is exemplary as the world-weary detective searching for replicants amidst a neon-lit, rain splattered, darkly gothic Los Angeles of the future.
An in-depth examination of one of the most iconic sci-fi films of all time – written and presented by Mark Kermode, and featuring interviews with Rutger Hauer, Ridley Scott and Daryl Hannah among others – this provides a fascinating insight into the film’s production and is famed for finally settling the fierce debate that surrounded the plot twist for almost 20 years. Following the screening we host a panel discussion with special guests, including the producer of Blade Runner, Michael Deeley, and writers Will Brooker and Paul M Sammon.
On the Edge of Blade Runner + Panel Discussion
Saturday March 21, 2009 at 1:50pm
BFI Southbank
Belvedere Road
London,
SE1 8XT
Viet Cong surrender to Dr Manhattan - Watchmen
Viet Cong surrender to Dr Manhattan
Viet Cong troops bow down before Dr Manhattan in the process of surrendering. (June 21, 1970)
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Preview screening of BRONSON and Q&A with writer Brock Norman Brock
Preview screening of BRONSON (dir. Nicolas Winding Refn | 92 mins | 2008) followed by Q&A with writer Brock Norman Brock
"Bronson is about the UK's most violent prisoner, Charles Bronson, but it's in no way a biography. A nihilistic tribute to Kubrick and A Clockwork Orange; a hyper-violent showcase with strong theatrical elements, propelled by a muscular – literally – performance from an almost-unrecognisable Tom Hardy, compellingly if repellently watchable in the title role " Screendaily
Starring Tom Hardy, James Lance, Amanda Burton
Dr Manhattan in Vietnam - Watchmen
Dr Manhattan in Vietnam
Dr Manhattan photographed on day one of Operation Wrath of God. (June 15, 1970) © Alain Guillon
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Blade Runner: The Final Cut + Q&A with Rutger Hauer
The BFI are delighted to welcome Rutger Hauer, who brought a rare intensity to his iconic performance as lead replicant Roy Batty, to the BFI Southbank stage following this screening.
Ridley Scott's 1982 classic defined the neo-noir genre, and this recently released Final Cut remains a visually stunning and highly influential film. Harrison Ford is exemplary as the world-weary detective searching for replicants amidst a neon-lit, rain splattered, darkly gothic Los Angeles of the future.
Blade Runner: The Final Cut + Q&A with Rutger Hauer
Saturday March 21, 2009 at 5:00pm
BFI Southbank
Belvedere Road
London, England SE1 8XT